May 19, 2024  
2017 Graduate Catalog 1.2 (SUMMER - FALL) 
    
2017 Graduate Catalog 1.2 (SUMMER - FALL) [ARCHIVED CATALOG - Consult with Your Academic Advisor for Your Catalog Year]

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BUS 637 - Revenue Diversification and Media Model Creation (3)

The course provides an understanding of the importance of multiple revenue streams in order to establish a sound and succesful strategy for an existing or emerging media product or organization. Since technology will continue to alter the means of income generation as smaller and diverse payment methods continue to evolve, companies must adapt to changing markets and realize opportunities for success on the local and global stages through data-driven assessment and application.



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