May 19, 2024  
2017 Graduate Catalog 1.2 (SUMMER - FALL) 
    
2017 Graduate Catalog 1.2 (SUMMER - FALL) [ARCHIVED CATALOG - Consult with Your Academic Advisor for Your Catalog Year]

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BUS 627 - Media Audiences/Markets and Analysis (3)

This course provides a multi-tier approach to media audience/market analysis, including a deeper examination into the rise of niche media products and an introduction to data-driven methods in order to recognize changes in media consumption. Top-down, deliberate theories that once applied to the development of media audiences/markets are now replaced by real-time shifts that must be evaluated and capitalized upon immediately in order to realize success.



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