Sep 01, 2025  
2017 Undergraduate Catalog 1.1 (WINTER - SPRING) 
    
2017 Undergraduate Catalog 1.1 (WINTER - SPRING) [ARCHIVED CATALOG - Consult with Your Academic Advisor for Your Catalog Year]

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SPM 396 - Sports Marketing Communications and Promotion (3)

Marketing and promotional concepts applied within a sports public relations context. Topics include developing marketing strategies, implementing marketing plans, licensing, advertising, promotions and sales.



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