Jul 04, 2025

2016 Graduate Catalog 1.2 (SUMMER - FALL)

2016 Graduate Catalog 1.2 (SUMMER - FALL) [ARCHIVED CATALOG - Consult with Your Academic Advisor for Your Catalog Year]

MGT 531 - Leadership in Marketing and Strategic Planning (3)

Broad aspects of service sector management, and strategic planning, including the customer’s role in service delivery, designing the service offering, service recovery, strategic plans, and strategy’s impact on successfully delivering health care. Restricted to HCA majors. Same as HCA 531.