Apr 25, 2024  
2022 Undergraduate Catalog 1.1 (WINTER-SPRING) 
    
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2022 Undergraduate Catalog 1.1 (WINTER-SPRING) [ARCHIVED CATALOG - Consult with Your Academic Advisor for Your Catalog Year]

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MKT 481 - Marketing Management (3)

A study of the broad aspects of distribution on a decision- making level. Analysis and forecasting of demand, structure of distribution, selection of channels of distribution, and promotional procedure are some of the topics covered.  Prerequisite(s); if any: MKT 372  and MKT 375 . 


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