Oct 13, 2024

2022 Undergraduate Catalog 1.1 (WINTER-SPRING)

2022 Undergraduate Catalog 1.1 (WINTER-SPRING) [ARCHIVED CATALOG - Consult with Your Academic Advisor for Your Catalog Year]

MKT 375 - Research Methods and Metrics (3)

This course includes research principles and techniques, primary data gathering and analysis, and presentation of findings. Students will conduct marketing, media, or public opinion research. Junior-level standing. Same as PRL 375. Prerequisite(s); if any: PRL 182, MKT 211, or SPM 211.