Apr 27, 2024

2021 Undergraduate Catalog 1.2 (SUMMER-FALL)

2021 Undergraduate Catalog 1.2 (SUMMER-FALL) [ARCHIVED CATALOG - Consult with Your Academic Advisor for Your Catalog Year]

PRL 372 - Tools, Tactics, and Channels (3)

This course explores the various tools, tactics, and channels of communication, their strengths and weaknesses, how to measure their effectiveness, and the legal and ethical aspects of marketing and public relations communication efforts. Same as MKT 372. Prerequisite(s); if any: SPM 211 or MKT 211 or PRL 182.