Jul 13, 2024  
2021 Undergraduate Catalog 1.2 (SUMMER-FALL) 
    
2021 Undergraduate Catalog 1.2 (SUMMER-FALL) [ARCHIVED CATALOG - Consult with Your Academic Advisor for Your Catalog Year]

Add to Portfolio (opens a new window)

PRL 372 - Tools, Tactics, and Channels (3)

This course explores the various tools, tactics, and channels of communication, their strengths and weaknesses, how to measure their effectiveness, and the legal and ethical aspects of marketing and public relations communication efforts. Same as MKT 372 .  Prerequisite(s); if any: SPM 211  or MKT 211  or PRL 182 .



Add to Portfolio (opens a new window)