May 14, 2024  
2016 Undergraduate Catalog 1.2 (SUMMER - FALL) 
    
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2016 Undergraduate Catalog 1.2 (SUMMER - FALL) [ARCHIVED CATALOG - Consult with Your Academic Advisor for Your Catalog Year]

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MKT 311 - Elements of Integrated Marketing Communication (3)

Discussion of the various tools of marketing communication, their strengths and weaknesses, how to measure their effectiveness, and the legal and ethical aspects of marketing communication efforts.


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