Digital Media Marketing (B.B.A.)

Today’s business communication field requires professional digital marketers to be trained in a variety of theories, practices and tools. Students in the Digital Media Marketing major learn how to strategically approach the digital marketing needs of an organization by drawing on principles and practices from the marketing, public relations, and communication fields. A strong foundation in business complements the digital marketing and e-commerce concepts with key business principles.

Learning Goals

A graduate will be able to:

• Execute effective digital media marketing messages using appropriate theories, tools and tactics.
• Execute effective customer personas aligned with branding strategy.
• Summarize and explain the legal and ethical issues that pertain to marketing communication and practice.