The Marketing minor is intended to introduce students in Business and other majors to the field of marketing. Understanding Marketing principles can be beneficial to those who want to integrate their liberal arts studies with a consumer-based learning experience. The knowledge gained in the Marketing minor will help prepare future entrepreneurs and managers in their respective fields to apply a consumer-based approach to their businesses.
Learning Objectives
● Demonstrate proficiency in the strategic marketing practices of market segmentation, market targeting and market positioning;
● Employ a contemporary marketing philosophy that balances the needs of the customer, company, and society;
● Understand the concept of “value” and apply this to the 4P’s of marketing.
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