Business Management (B.S.) - Hegis Code 0506.00

(Bachelor of Science Degree)

(Concentrations in General Management, Human Resources Management, and Marketing Management)

The purpose of the major is to prepare graduates for competent and responsible participation in business and society. Recognizing the crucial role of business activity in our economy and society, the major is designed to introduce students to the way business organizations function in the larger social context. Issues of ethics and social responsibility, the global nature of the business, and technological developments are emphasized throughout the curriculum. Skills in interpersonal dynamics, research, and oral and written communicational skills are also emphasized. Coursework is presented following an integrative approach and supported by discipline-specific content areas. An emphasis is also placed on the importance of experiential learning. Students will also have the opportunity to complete an experiential learning internship or project.

Learning Objectives

Graduates from this program will be able to:

• Understand the structure of an organization and processes for managing them.
• Identify and interpret legal and ethical issues in the global business environment.
• Consume and produce quantitative and qualitative information in order to facilitate business and/or economic decision-making.
• Solve business and organizational problems using analytical and critical thinking skills.
• Apply rudimentary concepts from the management of technology discipline to people, process, and technology management challenges in a modern organization.
• Recognize the impact of the global and multi-cultural environment on managing a business.
• Employ oral communication skills to influence a professional audience.
• Demonstrate proficiency in written communications across multiple platforms and purposes.

Students completing the management concentration will also:

• Demonstrate proficiency with fundamental management frameworks and processes used to lead organizations and teams.
• Understand and apply planning, control and measurement methods in an organizational leadership context. 

Students completing the general management concentration will also:

• Develop a more in-depth understanding of functional business areas to acquire a general knowledge of management.

Students completing the human resource concentration will also:

• Describe and discuss the contributions of human resource management to organizational outcomes;
• Recognize the legal issues and problems of human resource management.

Students completing the marketing concentration will also:

• Demonstrate proficiency in the strategic marketing practices or market segmentation, market targeting and market position;
• Employ a contemporary marketing philosophy that balances the needs of the customer, company, and society;
• Understand the concept of “value” and apply this to the 4P’s of marketing.

Students completing the nonprofit management concentration will also:

• Communicate an organization’s information clearly and persuasively.
• Use multimedia technology effectively to achieve organizational goals.
• Apply appropriate research methods, metrics and analysis techniques to solve business and organizational problems.
• Act professionally and operate ethically in a professional environment.
• Create effective communication plans in a nonprofit environment.

Students completing the RMI concentration will also:

• Apply the risk management process to analyze business and individual/family risk issues;
• Explain the insurance and noninsurance risk management technologies and their proper utilization;
• Employ risk management best practices for businesses and individuals/families to analyze and interpret problems and cases.