Jun 22, 2024  
2023 Undergraduate Catalog 1.1 (WINTER-SPRING) 
2023 Undergraduate Catalog 1.1 (WINTER-SPRING) [ARCHIVED CATALOG - Consult with Your Academic Advisor for Your Catalog Year]

Public Relations (B.S.) - Hegis Code 0699.00 (No longer admitting students - being taught out)

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(Bachelor of Science Degree)

Public relations is a dynamic field that involves expertise in building and managing relationships between an organization and its specific publics or audiences such as employees, consumers, communities, and government. Public relations practitioners are highly sought after in business, government, education, sports, health care, and human service organizations.

Public relations professionals are skilled in counseling, problem solving, conflict resolution, writing, speaking, and campaign/event planning. Their efforts create understanding and acceptance of policies, decisions, products, and services that strengthen reputation and result in organizational success.

Utica University public relations majors are provided with a broad general education as well as specialized training in public relations principles and practices, research, strategic planning, writing, and media techniques. Utica University public relations graduates are working in all segments of the field: as public relations counselors and public relations firm executives; corporate communications directors and specialists; media relations and event planners; writers, editors, and desktop publishers; researchers and department heads for Fortune 500 companies; sports marketing and promotion; and fund raising and not-for-profit public relations.

Learning Objectives

A graduate will be able to:

  • Write clear, concise, grammatically correct copy on a professional level.
  • Understand the scientific method of inquiry and display research-related writing skills.
  • Behave professionally and operate effectively in a professional environment.
  • Write persuasively.
  • Make effective oral presentations.
  • Demonstrate a basic understanding of and competence using computer and multimedia technology needed for entry-level public relations jobs.
  • Identify the four-step public relations strategic process: research, planning, communication tactics and evaluation.
  • Identify news values.

Academic Requirements

Core/General Education: 31-60 Credit Hours

30 Credit Hours


Students must select one concentration from either General Public Relations or Sports Communication.


The student must complete sufficient elective courses to earn at least the minimum credit hours required for this degree, and at least 60 credit hours of the 120 required must be in the liberal arts and sciences.


*Students wishing information about the public relations retention policy should consult with their academic advisor.

Program Credits

Core/General Education 34-55 Credits
Major Course Requirements 30 Credits
Concentration 15 Credits
College Electives 20-41 Credits
Total Credit Hours Required For Degree 120 Credits


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