Oct 04, 2022  
2022 Undergraduate Catalog 1.2 (SUMMER-FALL) 
2022 Undergraduate Catalog 1.2 (SUMMER-FALL)

Public Relations and Marketing (B.B.A.) - Hegis Code 0699.00

Today’s business communication field requires professional communicators to be trained in a variety of practices and tools. Students in the PRM major will learn how to strategically approach the communication needs of an organization by drawing on principles and practices from both the public relations and marketing fields. A strong foundation in business complements the focus on communication by creating an understanding of how an organization operates.

Learning Goals

A graduate will be able to:

Create communication materials that are persuasive, clear and professional.

Demonstrate proficiency in the strategic marketing practices of market segmentation, market targeting and market positioning.

Plan appropriate market research methods, metrics and data analysis techniques.

Academic Requirements

Core/General Education: 34-55 Credit Hours

Effective for the 2022-2023 academic year, Utica University has implemented a new general education program that replaces Core. Students who are admitted, or readmitted, for the 2022- 2023 academic year or later must follow the requirements of the General Education program. Students admitted prior to the 2022-2023 academic year must follow the requirements of the Core program. For full details of program requirements, see the catalog pages for the Core program and the General Education program. Students with specific questions should consult with their academic adviser or success coach.

33 Credits

33 Credits

Program Credits

Core/General Education 34-55 Credits
Public Relations and Marketing Requirements 33 Credits
Business Requirements 27 Credits
College Electives 0-26 Credits
Total Credit Hours Required For Degree 120 Credits