Sports Management (B.B.A.) - Hegis Code 0599.00

The Sports Management major prepares graduates for a variety of careers in the growing field of sports and recreation by teaching them to apply business principles and practices to the operation of athletic facilities, events and organizations. Students develop the ability to make effective managerial decisions in the areas of sports marketing, finance, risk management, and human resources. The major combines a solid understanding of core business concepts and a deep knowledge of sports specific competencies to develop in our students the necessary skills and experience to compete for positions in the field of sports management.

Learning Objectives:

Business Program Goals:

• Understand the structure of an organization and processes for managing them.
• Identify and interpret legal and ethical issues in the global business environment.
• Consume and produce quantitative and qualitative information in order to facilitate business and/or economic decision-making.
• Solve business and organizational problems using analytical and critical thinking skills.
• Apply rudimentary concepts from the management of technology discipline to people, process, and technology management challenges in a modern organization.
• Recognize the impact of the global and multi-cultural environment on managing a business.
• Employ oral communication skills to influence a professional audience.
• Demonstrate proficiency in written communications across multiple platforms and purposes.

Sport Management Program Goals:

• Apply fundamental business concepts to the field of sports management
• Demonstrate specific knowledge in the areas of sports management and sports communication.