Oct 21, 2021  
2021 Undergraduate Catalog 1.2 (SUMMER-FALL) 
    
2021 Undergraduate Catalog 1.2 (SUMMER-FALL)

Business Data Analytics (B.B.A.)


The BBA in Business Data Analytics major prepares students to answer important questions that arise in decision making in business and the public sector that can be informed by economics and analyzed using data. Students will receive hands-on training in business decision modeling and the most current analytical tools that are in high demand by employers today. Core competencies include critical thinking skills, data acquisition skills, data analysis techniques, and proficiency in the use of data analytic computer software used in the workplace. After completing the program students can expect job opportunities as an analyst in a wide variety of fields including general business, banking, financial services, federal, state and local government, consulting, and not-for-profit organizations.

Learning Objectives

Graduates from this program will be able to:

Program Level Business Data Analytics Learning Goals
  1. Render analytically sound business decisions by selecting and applying appropriate data analysis models, tools, techniques, and frameworks.
  2. Evaluate business data operations regarding fairness, ethics, accountability, and transparency.
Program Level Business Learning Goals
  1. Understand the structure of an organization and processes for managing them.
  2. Identify and interpret legal and ethical issues in the global business environment.
  3. Consume and produce quantitative and qualitative information in order to facilitate business and/or economic decision-making.
  4. Solve business and organizational problems using analytical and critical thinking skills.
  5. Apply rudimentary concepts from the management of technology discipline to people, process and technology management challenges in a modern organization.
  6. Recognize the impact of the global and multicultural environment in managing a business.
  7. Employ oral communication skills to influence a professional audience.
  8. Demonstrate proficiency in written communications across multiple platforms and purposes.

Academic Requirements


See Core section of this catalog.

Core: 34-55 Credit Hours


36 Credit Hours


*Includes 12 credits in L.A. (ECN 131, 141, 241 & MAT 143)

Business Data Analysis Major Requirements**


24 Credit Hours


Business Administration Electives***


Take 12 credit hours at the 300, 400 or 500* level from the following. At least 3 credits must have an BUS prefix. Additional appropriate electives may be used with the permission and approval of the program director.

  • Any ACC course
  • Any BUS course 
  • Any ECN course
  • Any FIN course
  • Any MGT course
  • Any MKT course
  • Any RMI course

***Students must have at least 90 credits and program director permission to take any 500 level course.

12 Credit Hours


Program Credits


Core 34-55 Credits
Business Core Requirements 36 Credits
Business Data Analytics Major Requirements 24 Credits
Business Electives  12 Credits
Free Electives 0-14 Credits
   
Total Credit Hours Required For Degree 120 Credits