(Bachelor of Science Degree)
Public relations is a dynamic field that involves expertise in building and managing relationships between an organization and its specific publics or audiences such as employees, consumers, communities, and government. Public relations practitioners are highly sought after in business, government, education, sports, health care, and human service organizations.
Public relations professionals are skilled in counseling, problem solving, conflict resolution, writing, speaking, and campaign/event planning. Their efforts create understanding and acceptance of policies, decisions, products, and services that strengthen reputation and result in organizational success.
UC public relations majors are provided with a broad general education as well as specialized training in public relations principles and practices, research, strategic planning, writing, and media techniques. UC public relations graduates are working in all segments of the field: as public relations counselors and public relations firm executives; corporate communications directors and specialists; media relations and event planners; writers, editors, and desktop publishers; researchers and department heads for Fortune 500 companies; sports marketing and promotion; and fund raising and not-for-profit public relations.
A graduate will be able to:
- Write clear, concise, grammatically correct copy on a professional level.
- Understand the scientific method of inquiry and display research-related writing skills.
- Behave professionally and operate effectively in a professional environment.
- Write persuasively.
- Make effective oral presentations.
- Demonstrate a basic understanding of and competence using computer and multimedia technology needed for entry-level public relations jobs.
- Identify the four-step public relations strategic process: research, planning, communication tactics and evaluation.
- Identify news values.