Apr 16, 2024  
2016 Undergraduate Catalog 1.1 (WINTER - SPRING) 
2016 Undergraduate Catalog 1.1 (WINTER - SPRING) [ARCHIVED CATALOG - Consult with Your Academic Advisor for Your Catalog Year]

Public Relations (B.S.)

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(Bachelor of Science Degree)

Public relations is a dynamic field that involves expertise in building and managing relationships between an organization and its specific publics or audiences such as employees, consumers, communities, and government. Public relations practitioners are highly sought after in business, government, education, sports, health care, and human service organizations.

Public relations professionals are skilled in counseling, problem solving, conflict resolution, writing, speaking, and campaign/event planning. Their efforts create understanding and acceptance of policies, decisions, products, and services that strengthen reputation and result in organizational success.

UC public relations majors are provided with a broad general education as well as specialized training in public relations principles and practices, research, strategic planning, writing, and media techniques. UC public relations graduates are working in all segments of the field: as public relations counselors and public relations firm executives; corporate communications directors and specialists; media relations and event planners; writers, editors, and desktop publishers; researchers and department heads for Fortune 500 companies; sports marketing and promotion; and fund raising and not-for-profit public relations.

Total credit hours required for degree: 120

Learning Objectives

A graduate will be able to:

  • Write logically, clearly, precisely and persuasively on a professional level.
  • Understand the scientific method of inquiry and display research-related writing skills.
  • Make effective oral presentations.
  • Demonstrate a basic understanding of and competence using computer and multimedia technology needed for entry-level public relations jobs.
  • Behave professionally and operate effectively in a professional environment.
  • Apply the four-step public relations strategic process: research, planning, communication tactics and evaluation.

Academic Requirements

See Core  section of this catalog.

Core: 31 - 60 Credit Hours

30 Credit Hours


Students must select one concentration from either General Public Relations or Sports Communication.

15 Credit Hours


* A maximum of four Journalism courses can be applied to this concentration.

Sports Communication Concentration


The student must complete sufficient elective courses to earn at least the minimum credit hours required for this degree, and at least 60 credit hours of the 120 required must be in the liberal arts and sciences.


*Students wishing information about the public relations retention policy should consult with their academic adviser.

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