BUS 576 - Strategic Communication Management (3)

Strategic Communication Management advances the student’s public relations/communication management knowledge on a wide variety of communication disciplines including media relations (social and mainstream), multicultural relations, consumer relations, investor relations, corporate social responsibility, government relations, and employee communications. Case studies illustrate how strategic communication and public relations are practiced in different organizations by both internal practitioners and external agency consultants. Developing critical thinking and problem-solving strategies is a key focus of this communication management class.