Jul 15, 2025  
2024 Undergraduate Catalog 1.2 (SUMMER-FALL) 
    
2024 Undergraduate Catalog 1.2 (SUMMER-FALL) [ARCHIVED CATALOG - Consult with Your Academic Advisor for Your Catalog Year]

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MKT 326 - Brand Identity (3)

A strong visual brand identity helps communicate and differentiate an organization’s core products and services among its competition. A brand is a system of tangible items that fuel the recognition of that brand. This course will investigate how effective visual communication is developed using graphic design principles and theory. The course uses graphic design software to explore and reinforce the elements of good brand identity.



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