Jul 15, 2025

2024 Undergraduate Catalog 1.2 (SUMMER-FALL)

2024 Undergraduate Catalog 1.2 (SUMMER-FALL) [ARCHIVED CATALOG - Consult with Your Academic Advisor for Your Catalog Year]

MKT 225 - Digital Marketing (3)

Digital Marketing integrates traditional marketing with the digital elements of online marketing to promote a brand’s products and services. The course explores digital advertising, branding, brand identity, email, mobile messaging, social media, influencers, promotional content and search (website structure, content, and optimization). Students learn about career opportunities, ethics, public relations, and digital marketing strategies for developing successful campaigns. Prerequisite(s); if any: MKT 211, PRL 182, or SPM 211.