MKT 373 - Web Search and Analytics (3)

Web Search and Analytics covers the fundamentals of effective website structure and search engine optimization including technical on-page SEO, website usability, keyword research, backlinking options, and content strategy. Google Console and Google-based analytics tools are used for SEO reporting and website analytics. Students apply their knowledge of SEO and analytics using the Google Merchandise Store demo eCommerce website. Students will complete Google Analytics for Beginners certification.