Jul 01, 2025

2024 Undergraduate Catalog 1.2 (SUMMER-FALL)

2024 Undergraduate Catalog 1.2 (SUMMER-FALL) [ARCHIVED CATALOG - Consult with Your Academic Advisor for Your Catalog Year]

PRL 375 - Research Methods and Metrics (3)

This course includes research principles and techniques, primary data gathering and analysis, and presentation of findings. Students will conduct marketing, media, or public opinion research. Junior-level standing. Same as MKT 375. Prerequisite(s); if any: PRL 182 or MKT 211 or SPM 211.