Jul 09, 2025

2024 Undergraduate Catalog 1.2 (SUMMER-FALL)

2024 Undergraduate Catalog 1.2 (SUMMER-FALL) [ARCHIVED CATALOG - Consult with Your Academic Advisor for Your Catalog Year]

MKT 481 - Marketing Management (3)

A study of the broad aspects of distribution on a decision- making level. Analysis and forecasting of demand, structure of distribution, selection of channels of distribution, and promotional procedure are some of the topics covered. Prerequisite(s); if any: MKT 372 and MKT 375.