Nov 04, 2025  
2024 Graduate Catalog 1.1 (WINTER-SPRING) 
    
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2024 Graduate Catalog 1.1 (WINTER-SPRING) [ARCHIVED CATALOG - Consult with Your Academic Advisor for Your Catalog Year]

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BUS 527 - Digital Marketing (3)

This course provides a multi-tier approach to audience/market analysis, including a deeper examination into the rise of niche products and services, and an introduction to data-driven methods in order to recognize changes in the contemporary business climate. Top-down, deliberate theories that once applied to the development of audiences/markets are now replaced by real-time shifts that must be evaluated and capitalized upon immediately in order to realize success.


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