Dec 22, 2024

2024 Undergraduate Catalog 1.1 (WINTER-SPRING)

2024 Undergraduate Catalog 1.1 (WINTER-SPRING) [ARCHIVED CATALOG - Consult with Your Academic Advisor for Your Catalog Year]

MKT 372 - Tools, Tactics, and Channels (3)

This course explores the various tools, tactics, and channels of communication, their strengths and weaknesses, how to measure their effectiveness, and the legal and ethical aspects of marketing and public relations communication efforts. Same as PRL 372. Prerequisite(s); if any: SPM 211, MKT 211, or PRL 182.