Jul 15, 2025

2023 Undergraduate Catalog 1.2 (SUMMER-FALL)

2023 Undergraduate Catalog 1.2 (SUMMER-FALL) [ARCHIVED CATALOG - Consult with Your Academic Advisor for Your Catalog Year]

MGT 531 - Marketing and Strategic Planning in the Service Sector (3)

This course examines broad aspects of service sector marketing, management, and strategic planning. Students will explore a variety of topics, including the customer’s role in service delivery, designing the service offering, service recovery, strategic plans, and strategy’s impact on successfully delivering services. Same as HCA 531.