Jun 24, 2024  
2023 Graduate Catalog 1.1 (WINTER-SPRING) 
    
2023 Graduate Catalog 1.1 (WINTER-SPRING) [ARCHIVED CATALOG - Consult with Your Academic Advisor for Your Catalog Year]

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MGT 531 - Marketing and Strategic Planning in the Service Sector (3)

This course examines broad aspects of service sector marketing, management, and strategic planning. Students will explore a variety of topics, including the customer’s role in service delivery, designing the service offering, service recovery, strategic plans, and strategy’s impact on successfully delivering services.  Same as HCA 531 .



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