Jul 27, 2024

2023 Graduate Catalog 1.1 (WINTER-SPRING)

2023 Graduate Catalog 1.1 (WINTER-SPRING) [ARCHIVED CATALOG - Consult with Your Academic Advisor for Your Catalog Year]

MGT 531 - Marketing and Strategic Planning in the Service Sector (3)

This course examines broad aspects of service sector marketing, management, and strategic planning. Students will explore a variety of topics, including the customer’s role in service delivery, designing the service offering, service recovery, strategic plans, and strategy’s impact on successfully delivering services. Same as HCA 531.