Apr 24, 2024  
2022 Graduate Catalog 1.2 (SUMMER-FALL) 
    
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2022 Graduate Catalog 1.2 (SUMMER-FALL) [ARCHIVED CATALOG - Consult with Your Academic Advisor for Your Catalog Year]

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BUS 643 - The Global Consumer, Markets and Logistics (3)

This course is a study of the inter-related disciplines of Marketing Management and Strategy including: analysis and forecasting of demand; product development; structure of distribution; selection of channels; promotional procedures; logistics, supply chain and the fulfillment of consumer needs in a global context.


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