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Jan 02, 2025
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SPM 428 - Strategy in Sports Management (3)This course will explore concepts on strategic management as they relate to the sports industry environment. The course will focus on the application of management knowledge and the underlying principles necessary to successfully manage a sport business. Practical applications of theoretical concepts will be emphasized. Course content includes theories of management and the applicability of such to the sports industry, including strategic planning, decision making, implementation and controlling processes, understanding organizational performance, environmental analysis, leadership and conflict management as well as culture and change management. Corequisite(s): SPM 405
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