Jul 20, 2025

2021 Undergraduate Catalog 1.1 (WINTER-SPRING)

2021 Undergraduate Catalog 1.1 (WINTER-SPRING) [ARCHIVED CATALOG - Consult with Your Academic Advisor for Your Catalog Year]

SPM 396 - Sports Marketing Communications and Promotion (3)

Marketing and promotional concepts applied within a sports public relations context. Topics include developing marketing strategies, implementing marketing plans, licensing, advertising, promotions and sales. Prerequisite(s); if any: PRL 182, SCM 285 /SCM 285 and PRL 372 or permission of instructor.