Jan 26, 2021  
2020 Undergraduate Catalog 1.2 (SUMMER-FALL) 
2020 Undergraduate Catalog 1.2 (SUMMER-FALL) [ARCHIVED CATALOG - Consult with Your Academic Advisor for Your Catalog Year]

Public Relations and Marketing (B.B.A.) - Hegis Code 0699

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Today’s business communication field requires professional communicators to be trained in a variety of practices and tools. Students in the PRM major will learn how to strategically approach the communication needs of an organization by drawing on principles and practices from both the public relations and marketing fields. A strong foundation in business complements the focus on communication by creating an understanding of how an organization operates.


Learning Goals

A graduate will be able to:

Create communication materials that are persuasive, clear and professional.

Demonstrate proficiency in the strategic marketing practices of market segmentation, market targeting and market positioning.

Identify appropriate market research methods, metrics and data analysis techniques.

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