Mar 29, 2024  
2018 Undergraduate Catalog 1.2 (SUMMER - FALL) 
    
2018 Undergraduate Catalog 1.2 (SUMMER - FALL) [ARCHIVED CATALOG - Consult with Your Academic Advisor for Your Catalog Year]

Add to Portfolio (opens a new window)

MKT 481 - Marketing Management (3)

A study of the broad aspects of distribution on a decision- making level. Analysis and forecasting of demand, structure of distribution, selection of channels of distribution, and promotional procedure are some of the topics covered.  Prerequisite(s); if any: MKT 311  and MKT 313  



Add to Portfolio (opens a new window)