Mar 28, 2024  
2017 Undergraduate Catalog 1.2 (SUMMER - FALL) 
    
2017 Undergraduate Catalog 1.2 (SUMMER - FALL) [ARCHIVED CATALOG - Consult with Your Academic Advisor for Your Catalog Year]

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MKT 414 - Marketing Channels (3)

A study of the evolutionary aspects of marketing channels, the environmental factors that cause channel evolution, and the consideration underlying channel selection decisions.  Prerequisite(s); if any: MGT 201  and MKT 211 .



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